Smart Ways to Increase Your Instagram Followers
Is your business needing the attention of more followers on Instagram, but you don’t know where to start? There is no quick fix to growing your Instagram following with real people who care about and engage with your brand. Building a solid following on this platform takes time, effort, and consistency.
Here are some useful tips to consider that will help increase your Instagram followers in no time.
Business Instagram Account
Since your main goal business goal is to grow your following on Instagram, you need to be using a business Instagram account. Why? Unlike a personal account, a business Instagram account gives you access to additional tools and features such as Instagram Insights. Instagram Insights is a helpful tool that provides your Instagram account analytics information. You can easily view how many people have started following (and unfollowing) you at any given time. Additionally, through Instagram Insights, you also have access to the following:
The number of webpage views you've had in the past 90 days
How many profile views you had in the same period
The number of website and email clicks you've had
And a great deal of additional helpful data regarding activity within the past 90 days
Once you've reached 100 followers, Instagram Insights will give you access to additional information that can increase your likelihood of success, including the demographics of everyone following you. In addition, knowing the specifics of your current followers can help you determine how to attract new followers.
A business Instagram account also has other benefits, including adding a contact button to your profile, advertising on the site, and creating promoted posts.
It's easy to switch from a personal account to a business one. Here's how:
Go to Settings in the profile area, and click Account options.
Towards the bottom, you will see the option to Switch account type.
Next, you must connect your business account to your Facebook profile before it can be fully completed. Once you're done, you can more easily reach your target audience and hopefully gain an audience that will earn a regular income for you.
Identify your Target Audience
Identifying your target audience is critical for any business to develop an effective marketing strategy.
Here are some steps you can take to figure out who the audience your business should be trying to reach on Instagram:
Research your competitors.
Use hashtags
Engage With Your Audience
Define your niche
See Suggested Accounts to Follow
Use the Different Post Formats Available
Instagram offers different post formats, all of which can be used to showcase your brand in various ways. For example, stories, reels, lives, and feed posts exist. If you regularly utilize all these other formats, you will dramatically increase your chances of attracting new followers. In addition, consider creating shareable posts, like memes and hacks.
Don't Forget SEO
Many businesses marketing themselves on Instagram and other social networking sites are unaware of the importance of SEO, or search engine optimization. While SEO may be a Google-based practice that is frequently utilized in order to help websites rank higher, SEO is also important to use on Instagram. So how can you utilize SEO to improve your chances of people finding your Instagram profile? Focus on selecting strategic keywords and hashtags to display on your Instagram account profile. Be sure to also include your location and types of products or services your business offers in the profile to help inform your audience.
Avoid Fake Instagram Followers
Yes, as with anything digital, there ways to manipulate your Instagram follower count by purchasing an audience. As tempting as it may seem, it is not recommend to buy fake followers for an easy fix. Instagram actively discourages people from buying followers, and it damages your reputation. Instagram has been cracking down on fake followers, and if you're caught buying them, your account could be suspended. Furthermore, if other users find out that you have bought followers, they may be less likely to trust you or follow you in the future. You can just be suspicious of accounts with a high following-to-follower ratio. A good rule of thumb is that a natural following-to-follower ratio is around 1:10. If an account has a much higher following-to-follower ratio, it's likely that they have a lot of fake followers.
All of these suggestions mentioned above can help you build the foundation for an organic following that engages with you. By following these tips, you can create content that is interesting and relevant to your target audience, and you can engage with them in a meaningful way. This will help you build relationships with your followers and encourage them to return for more.
