Build a Brand Voice That Resonates
Your brand voice is more than just words on a page. It's the feeling behind everything you say. It's the tone that makes people lean in, feel something, and say, “Yep, this is for me.” It's what turns a scroll into a double tap, a click into a conversation, and a brand into a no-brainer.
Want to stand out, sound human, and connect with your audience? Let’s talk about brand voice.
Know Who You Are First
Before you can talk the talk, you need to know who you are. Your brand identity includes your values, mission, and what makes you different.
Ask yourself:
What do we stand for?
What problems do we solve?
How do we want people to feel when they interact with our brand?
If your brand were a person, who would it be?
The bold friend who tells it like it is?
Or the calm guide who keeps you grounded before you flip the Monopoly board?
Once you know this, your voice becomes magnetic. You'll stop sounding generic and start sounding like someone worth following.
Know Your Audience
Trying to talk to everyone means connecting with no one. A strong voice speaks directly to the people you want to serve.
Ask yourself:
Who are they?
What are they struggling with?
What kind of tone or language makes them feel seen and supported?
Do they respond to humor?
Do they prefer straightforward over sugar-coated?
Do they hate jargon but love real talk?
Quick Tip: Check your FAQs. What questions do people ask you over and over again
The way they phrase their concerns is a goldmine for tailoring your tone and content.
Define Your Brand Personality
Is your brand playful, empowering, grounded, or a little rebellious Pick three to five adjectives that describe your brand's personality. These traits shape everything from your captions to your email subject lines.
Quick Tip: Skip the corporate buzzwords. “Professional" is vague. “No fluff, supportive, and real" is a specific and memorable phrase.
Build a Brand Voice Guide
This doesn’t need to be a 20-page document. Think cheat sheet. A voice guide helps you and your team sound consistent, no matter who’s writing.
Include:
Tone of voice, such as witty, nurturing, or no-nonsense
Words or phrases you use often
Words or phrases to avoid
Messaging examples with do's and don'ts
This is your north star for how your brand should sound in the wild.
Let Your Voice Show Up Everywhere
Your brand voice shouldn't just live in your mission statement or About page. It should appear wherever your audience interacts with you, because that's where connection happens.
• On social media, your voice builds instant recognition and makes your content feel more relatable.
• On your website, it guides visitors and helps them trust what they're reading
• In emails, it keeps communication personal and clear, not robotic
• In customer service replies, it reminds people they're talking to a real person, not a faceless company
• Even your packaging, invoices, or out-of-office replies can carry your tone. Every touchpoint is an opportunity to reinforce your brand and foster a sense of familiarity.
Consistency isn't just a best practice; it's how you turn casual followers into loyal advocates.
Quick tip: Audit your last five Instagram captions or web pages. Do they all sound like the same person?
Final Thoughts
Your brand voice isn’t just about what you say. It’s about how people feel when they hear from you. The right voice builds trust. Sparks connection. Moves people to action.
So say it like you mean it. Say it like only you can. And say it with consistency.
