Google Tools That Work With or Without a Storefront
Every business owner needs to hear this: Google is here to help. It’s built tools that make it easier for people to find you, trust you, and choose your business. The best part? They’re free—and easier to use than you might think.
We work with business owners who are exceptional at what they do but are unsure of how to achieve the visibility they deserve. That’s where Google comes in. You don’t need to be a tech expert or have a big team. You need to use the right tools and keep them up to date.
Every business should use three tools: Google Business Profile, Google Maps, and Google Search Console.
Google Business Profile: Your First Impression And It's Better Than Yelp
Your Google Business Profile (GBP) is often the first thing people see when they search for your name or the kind of work you do.
And unlike Yelp, it’s simple. There are no filtered reviews, no upsells, and no constant sales calls. Just a clean profile where customers can see your hours, photos, services, and contact info all in one place.
Don’t have a storefront? No problem. You can set a service area instead of listing your address. That way, you still appear in local searches—without putting your home or private info out there.
Google Maps: Not Just for Storefronts
Maps aren’t just for restaurants or shops. People use it to find everything like plumbers, pet groomers, notaries, and photographers. If your business isn’t on Maps, you’re missing out on people nearby who are actively looking for what you offer.
By linking your Business Profile to a service area, your business appears in local searches on Maps even if you don’t have a physical location. That’s a big win for visibility and trust.
Google Search Console: Know What’s Going On
After your website is live, Google Search Console provides you with insight into how people find it and whether any factors hinder its success.
You’ll see what people are searching before they land on your site, which pages are getting clicks, and whether anything needs fixing. It flags technical issues like broken links or mobile problems so you can address them before they hurt your visibility in search. And no, you don’t need to be a developer to understand it.
Google’s tools are built to give your business more visibility and less stress. You don’t need to overthink it, you need to get started.
If you’d rather not do it alone, Moxie Creative Solutions is here to help. We’ll ensure your business appears where it matters, confidently and consistently.
Let’s make sure people can find you and feel good choosing you.
